Business analytics for sales and marketing managers how to compete in the information age / Gert H.N. Laursen.
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken [N.J.] :
John Wiley & Sons,
2011.
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| Series: | Wiley and SAS business series ;
41. |
| Subjects: |
Internet
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| Call Number: |
HF5415.32 .L38 2011 |
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