Search engine optimization an hour a day / Jennifer Grappone, Gradiva Couzin ; [foreword by Danny Sullivan].
"The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hand...
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, Calif. :
Sybex,
2011.
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| Edition: | 3rd ed. |
| Subjects: |
MARC
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| 100 | 1 | |a Grappone, Jennifer. | |
| 245 | 1 | 0 | |a Search engine optimization |h [electronic resource] : |b an hour a day / |c Jennifer Grappone, Gradiva Couzin ; [foreword by Danny Sullivan]. |
| 250 | |a 3rd ed. | ||
| 260 | |a San Francisco, Calif. : |b Sybex, |c 2011. | ||
| 300 | |a xxiii, 408 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a pt. 1. Foundation -- pt. 2. Strategy -- pt. 3. Your SEO plan. | |
| 506 | |a Access to electronic resources restricted to Simmons University students, faculty and staff. | ||
| 520 | |a "The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web."-- |c Provided by publisher. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet searching |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Web search engines |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Computer network resources |v Handbooks, manuals, etc. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Couzin, Gradiva. | |
| 700 | 1 | |a Sullivan, Danny. | |
| 710 | 2 | |a ProQuest (Firm) | |
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