Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2008.
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| Subjects: |
Internet
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| Call Number: |
HD69.B7 J7 2008 |
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