Hello, my name is awesome : how to create brand names that stick /

Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Watkins, Alexandra (Author)
Format: eBook
Language:English
Published: Oakland, California : Berrett-Koehler Publishers, Inc., [2019]
Edition:Second edition.
Subjects:
Branding (Marketing)
Brand name products.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / New Business Enterprises.
BUSINESS & ECONOMICS / Marketing / Research.
Electronic books.

Internet

Access E-Book

Online Resources

Holdings details from Online Resources
Call Number: HF5415.1255 .W385 2019

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