Qualitative market research : understanding how behavioral complexities can drive marketing strategies /

Qualitative market research : understanding how behavioral complexities can drive marketing strategies / Rajagopal.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Rajagopal, 1957- (Author)
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2019.
Subjects:
Marketing research.
Qualitative research.
Electronic books.

Internet

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Holdings details from Online Resources
Call Number: HF5415.2 .R353 2019

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