The sonic boom : how sound transforms the way we think, feel, and buy /

The sonic boom : how sound transforms the way we think, feel, and buy / Joel Beckerman ; with Tyler Gray.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Beckerman, Joel (Author)
Other Authors: Gray, Tyler (Contributor)
Format: eBook
Language:English
Published: Boston : Houghton Mifflin Harcourt, 2014.
Subjects:
Music > Psychological aspects.
Marketing > Psychological aspects.
Music in advertising.
Sound > Psychological aspects.
BUSINESS & ECONOMICS / Marketing / General.
MUSIC / Business Aspects.
SOCIAL SCIENCE / General.
Electronic books.

Internet

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Call Number: ML3830 .B33 2014

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