Managing customer experience and relationships : a strategic framework /

Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Authors: Peppers, Don (Author), Rogers, Martha, 1952- (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2017.
Edition:Third edition.
Subjects:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.
Electronic books.

Internet

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Online Resources

Holdings details from Online Resources
Call Number: HF5415.5 .P458 2017

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