Marketing plans : how to prepare them, how to profit from them /

Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Authors: McDonald, Malcolm (Author), Wilson, Hugh, 1962- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2016.
Edition:Eighth edition.
Subjects:
Marketing > Management.
Marketing > Planning.
Electronic books.

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