Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.
Saved in:
| Online Access: |
Access E-Book |
|---|---|
| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2016.
|
| Edition: | Eighth edition. |
| Subjects: |
| Item Description: | Revised edition of the authors' Marketing plans, 2011. |
|---|---|
| Physical Description: | 1 online resource (643 pages) : color illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119217176 (e-book) |
| Access: | Access to electronic resources restricted to Simmons University students, faculty and staff. |