Multichannel marketing metrics and methods for on and offline success / Akin Arikan.
Saved in:
| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
c2008.
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| Series: | Serious skills.
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| Subjects: |