Marketing the basics / Karl Moore and Niketh Pareek.

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Main Author: Moore, Karl, 1955-
Corporate Author: ProQuest (Firm)
Other Authors: Pareek, Niketh
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2010.
Edition:2nd ed.
Series:Basics (Routledge (Firm))
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Call Number: HF5415.13 .M664 2010