Social media ethics made easy : how to comply with FTC guidelines /

Social media ethics made easy : how to comply with FTC guidelines / Joseph W. Barnes.

When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fak...

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Access restricted to authorized users and institutions.
Main Author: Barnes, Joseph W. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Giving voice to values on business ethics and corporate social responsibility collection.
Subjects:
United States. > Federal Trade Commission.
Online social networks > Moral and ethical aspects.
Social media > Moral and ethical aspects.
Internet marketing > Moral and ethical aspects.
Word-of-mouth advertising > Moral and ethical aspects.
Federal Trade Commission disclosure
FTC disclosure
Federal Trade Commission Endorsement
FTC Endorsement
FTC endorsement requirements
Federal Trade Commission social media
FTC social media
Federal Trade Commission social media rules
FTC social media rules
Social media deception
social media disclosure
Social media endorsements
social media marketing
Electronic books.

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Call Number: HM742 .B277 2016

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