MetricsMan : it doesn't count unless you can count it / Don Bartholomew ; edited by Zifei Fay Chen.
Public relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers t...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access restricted to authorized users and institutions. |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Public relations collection.
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| Subjects: |
Internet
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| Call Number: |
HM742 .B275 2016 |
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