Buying styles simple lessons for selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler.
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | Electronic eBook |
| Language: | English |
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New York :
American Management Association,
2009.
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Table of Contents:
- Looking for solutions
- Identifying the behaviors we hate from customers
- Recognizing the four basic buying styles
- Selling to your boss
- Identifying the buying styles of others
- Comparing selling styles and buying styles
- Tailoring your sales approach to your customer's buying style
- Recognizing style clashes
- Planning your next steps
- One year later.