Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / Scott Brinker.

"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Ma...

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Brinker, Scott, 1971- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2016]
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Internet

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Call Number: HF5415 .B6675 2016