Secrets of the marketing masters what the best marketers do--and why it works / Dick Martin.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Martin, Dick, 1946-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2009.
Subjects:
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245 1 0 |a Secrets of the marketing masters  |h [electronic resource] :  |b what the best marketers do--and why it works /  |c Dick Martin. 
260 |a New York :  |b American Management Association,  |c c2009. 
300 |a xxii, 265 p. 
504 |a Includes bibliographical references (p. 239-256) and index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Success in business. 
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