Shopper marketing : a how-to business story / Paul Barnett.
The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book f...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access restricted to authorized users and institutions. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Consumer behavior collection.
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| Subjects: |
Internet
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| Call Number: |
HF5415 .B277 2016 |
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