The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
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| Alternate Title: | New rules of marketing and PR |
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| Online Access: |
Access E-Book |
| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2015.
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| Edition: | Fifth edition. |
| Subjects: |
Internet
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| Call Number: |
HF5415.1265 .S368 2015 |
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