Brand management guest editors: Leslie de Chematony ... [et. al.].

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Bibliographic Details
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Corporate Author: ProQuest (Firm)
Other Authors: De Chernatony, L.
Format: Electronic eBook
Published: Bradford : Emerald, 2008.
Series:European journal of marketing ; v. 42, no. 5/6.


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Call Number: HF5415.1255 .B736 2008