Underdog advertising proven principles to compete and win against the giants in any industry / Paul W. Flowers.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Flowers, Paul W.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Dallas, Tex. : Brown Books, c2006.
Subjects:

MARC

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245 1 0 |a Underdog advertising  |h [electronic resource] :  |b proven principles to compete and win against the giants in any industry /  |c Paul W. Flowers. 
260 |a Dallas, Tex. :  |b Brown Books,  |c c2006. 
300 |a x, 214 p. :  |b ill. . 
504 |a Includes bibliographical references and index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Advertising campaigns. 
650 0 |a Marketing. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
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