An introduction to qualitative market research Mike Imms and Gill Ereaut.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Imms, Mike.
Corporate Author: ProQuest (Firm)
Other Authors: Ereaut, Gill.
Format: Electronic eBook
Language:English
Published: London ; Thousand Oaks, CA : Sage, 2002.
Series:Qualitative market research ; 1
Subjects:
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245 1 3 |a An introduction to qualitative market research  |h [electronic resource] /  |c Mike Imms and Gill Ereaut. 
246 3 0 |a Qualitative market research 
246 3 0 |a Market research 
260 |a London ;  |a Thousand Oaks, CA :  |b Sage,  |c 2002. 
300 |a xv, 136 p. 
490 0 |a Qualitative market research ;  |v 1 
504 |a Includes bibliographical references (p. [130]-132) and index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
650 0 |a Qualitative research. 
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