Data mining and market intelligence for optimal marketing returns Susan Chiu, Domingo Tavella.
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
2008.
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| Edition: | 1st ed. |
| Subjects: |
Internet
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| Call Number: |
HF5415.2 .C485 2008 |
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