Corporate branding purpose/people/process : towards the second wave of corporate branding / edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.
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| Online Access: |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Corporate Author: | |
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Køge, Denmark ; Herndon, VA :
Copenhagen Business School Press,
2005.
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| Edition: | 1. ed. |
| Subjects: |
Internet
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| Call Number: |
HD69.B7 C677 2005 |
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