Tuning into mom understanding America's most powerful consumer /

Tuning into mom understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Clements, Michal, 1963-
Corporate Author: ProQuest (Firm)
Other Authors: Thompson, Teri Lucie, 1956-
Format: Electronic eBook
Language:English
Published: West Lafayette, Ind. : Purdue University Press, c2011.
Subjects:
Mothers > United States > Attitudes.
Consumer behavior > United States.
Consumers' preferences > United States.
Relationship marketing > United States.
Electronic books.

Internet

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Holdings details from Online Resources
Call Number: HQ759 .C54 2011

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