APA Citation

Gerson, R. F. (1991). Writing and implementing a marketing plan: A guide for small business owners. Los Altos, Calif.: Crisp.

Chicago Style Citation

Gerson, Richard F. Writing and Implementing a Marketing Plan: A Guide for Small Business Owners. Los Altos, Calif.: Crisp, 1991.

MLA Citation

Gerson, Richard F. Writing and Implementing a Marketing Plan: A Guide for Small Business Owners. Los Altos, Calif.: Crisp, 1991.

Warning: These citations may not always be 100% accurate.