Igniting the brand strategies that have shot brands to success / Jonathan Cahill.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Cahill, Jonathan.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London : Marshall Cavendish Business, 2008.
Subjects:
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020 |z 9781904879091 
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020 |z 9789814312196 (e-book) 
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245 1 0 |a Igniting the brand  |h [electronic resource] :  |b strategies that have shot brands to success /  |c Jonathan Cahill. 
260 |a London :  |b Marshall Cavendish Business,  |c 2008. 
300 |a 176 p. :  |b ill. 
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504 |a Includes bibliographical references and index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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655 4 |a Electronic books. 
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