Cahill, J. (2008). Igniting the brand: Strategies that have shot brands to success. London: Marshall Cavendish Business.
Chicago Style CitationCahill, Jonathan. Igniting the Brand: Strategies That Have Shot Brands to Success. London: Marshall Cavendish Business, 2008.
MLA CitationCahill, Jonathan. Igniting the Brand: Strategies That Have Shot Brands to Success. London: Marshall Cavendish Business, 2008.
Warning: These citations may not always be 100% accurate.