Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.
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| Online Access: |
Access E-Book |
|---|---|
| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2008.
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| Edition: | Third edition. |
| Subjects: |