The practice of advertising edited by Adrian R. Mackay.
Saved in:
| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Elsevier Butterworth-Heinemann,
2005.
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| Edition: | 5th ed. |
| Subjects: |
| Item Description: | Previous ed.: 1995. |
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| Physical Description: | xxiii, 367 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |
| Access: | Access to electronic resources restricted to Simmons University students, faculty and staff. |