New research findings from Warwick Business School guest editor, Lyndon Simkin.
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Publishing,
c2002.
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| Series: | Marketing intelligence & planning ;
v.20, no. 2 |
| Subjects: |