Revenue management : a path to increased profits / Ronald J. Huefner.

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and f...

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Main Author: Huefner, Ronald J. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:Second edition.
Series:Managerial accounting collection.
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Call Number: HD60.7 .H847 2015