Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, England :
Emerald,
2015.
|
| Edition: | First edition. |
| Series: | Review of Marketing Research,
Volume 12 |
| Subjects: |
Internet
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| Call Number: |
HF5415.13 .B736 2015 |
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