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|z 0203299981
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|z 0415322243 (pbk.)
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|z 0415322235 (hardback)
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4 |
|a HF5822 .O84 2004
|
| 100 |
1 |
|
|a O'Shaughnessy, John,
|d 1927-
|
| 245 |
1 |
0 |
|a Persuasion in advertising
|h [electronic resource] /
|c John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
|
| 250 |
|
|
|a 1st ed.
|
| 260 |
|
|
|a London ;
|a New York :
|b Routledge,
|c 2004.
|
| 300 |
|
|
|a xi, 220 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references (p. 197-208) and index.
|
| 506 |
|
|
|a Access to electronic resources restricted to Simmons University students, faculty and staff.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Advertising
|x Psychological aspects.
|
| 650 |
|
0 |
|a Persuasion (Psychology)
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a O'Shaughnessy, Nicholas J.,
|d 1954-
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/simmons-ebooks/detail.action?docID=200480
|y Access E-Book
|
| 999 |
f |
f |
|i 5bccb447-63c1-3012-bffc-a1676d802d9d
|s d93dc9d0-1fab-11eb-99cd-4c044419675a
|
| 852 |
|
|
|b Online Resources
|h HF5822 .O84 2004
|0 705d3cf7-2add-3dd3-95fd-0711e943ce75
|
