APA Citation

O'Shaughnessy, J., & O'Shaughnessy, N. J. (2004). Persuasion in advertising. London ; New York: Routledge.

Chicago Style Citation

O'Shaughnessy, John, and Nicholas J. O'Shaughnessy. Persuasion in Advertising. London ; New York: Routledge, 2004.

MLA Citation

O'Shaughnessy, John, and Nicholas J. O'Shaughnessy. Persuasion in Advertising. London ; New York: Routledge, 2004.

Warning: These citations may not always be 100% accurate.