Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Monica, Calif. :
RAND,
2003.
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| Subjects: |
Internet
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| Call Number: |
UB323 .D44 2003 |
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