Strategic management : an executive perspective /

Strategic management : an executive perspective / Cornelis A. de Kluyver and John A. Pearce II.

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and ef...

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Main Authors: De Kluyver, Cornelis A. (Author), Pearce, John A. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Strategic management collection.
Subjects:
Strategic planning.
Strategy formulation
corporate strategy
business unit strategy
competitive advantage
business model
innovation
value creation
value proposition
markets
segmentation
positioning
value disciplines
market participation
supply chain infrastructure
global management model
global industry
global branding
outsourcing
offshoring
board of directors
Electronic books.

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Call Number: HD30.28 .D457 2015

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