Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.

This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the rea...

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Online Access: Access E-Book
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Main Author: Milne, George R. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:

Internet

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Call Number: TK5105.875.I57 M553 2015