Sales promotion decision making : concepts, principles, and practice / Steve Ogden-Barnes and Stella Minahan.
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role a...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access restricted to authorized users and institutions. |
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Marketing strategy collection.
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| Subjects: |
Internet
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| Call Number: |
HF5438.5 .O338 2015 |
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