Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal.
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...
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Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
Main Author: | |
Format: | eBook |
Language: | English |
Published: |
Chichester, West Sussex :
Wiley,
2015.
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Subjects: |
Internet
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Call Number: |
JF1525.M37 T46 2015 |
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