Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
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| Online Access: |
Access E-Book |
|---|---|
| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, England :
Edward Elgar,
2014.
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| Edition: | First edition. |
| Series: | Advances in business marketing & purchasing ;
Volume 21. |
| Subjects: |