Build for change : revolutionizing customer engagement through continuous digital innovation /

Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Trefler, Alan (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Consumer satisfaction.
Customer services.
Electronic books.
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245 1 0 |a Build for change :  |b revolutionizing customer engagement through continuous digital innovation /  |c Alan Trefler. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2014. 
264 4 |c ©2014 
300 |a 1 online resource (191 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
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500 |a Includes index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed July 16, 2014). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer satisfaction. 
650 0 |a Customer services. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Trefler, Alan.  |t Build for change : revolutionizing customer engagement through continuous digital innovation.  |d Hoboken, New Jersey : Wiley, c2014   |h xiii, 175 pages   |z 9781118930267 
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