A professional and practitioner's guide to public relations research, measurement, and evaluation / David Michaelson and Don W. Stacks.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with...

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Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
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Main Authors: Michaelson, David. (Author), Stacks, Don W. (Author)
Format: eBook
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:Second edition.
Series:2014 digital library.
Public relations collection.


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Call Number: HM1221 .M536 2014