A professional and practitioner's guide to public relations research, measurement, and evaluation / David Michaelson and Don W. Stacks.
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access restricted to authorized users and institutions. |
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | Second edition. |
| Series: | 2014 digital library.
Public relations collection. |
| Subjects: |
Internet
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| Call Number: |
HM1221 .M536 2014 |
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