The digital crown : winning at content on the web / Ahava Leibtag.
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam :
Morgan Kauffmann is an imprint of Elsevier,
[2014]
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| Subjects: |
Internet
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| Call Number: |
HF5415.1265 .L447 2013 |
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