Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Freed, Larry.
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:
Consumer satisfaction.
Marketing research > Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Electronic books.

Internet

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Online Resources

Holdings details from Online Resources
Call Number: HF5415.335 .F74 2014

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