One-to-one web marketing build a relationship marketing strategy one customer at a time /

One-to-one web marketing build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Allen, Cliff, 1948-
Corporate Author: ProQuest (Firm)
Other Authors: Kania, Deborah, 1963-, Yaeckel, Beth.
Format: Electronic eBook
Language:English
Published: New York : John Wiley, 2001.
Edition:2nd ed.
Subjects:
Internet marketing.
Market segmentation.
Web sites > Design.
Internet advertising.
Electronic books.
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100 1 |a Allen, Cliff,  |d 1948- 
245 1 0 |a One-to-one web marketing  |h [electronic resource] :  |b build a relationship marketing strategy one customer at a time /  |c Cliff Allen, Deborah Kania, Beth Yaeckel. 
250 |a 2nd ed. 
260 |a New York :  |b John Wiley,  |c 2001. 
300 |a xv, 351 p. :  |b ill. 
500 |a "Wiley computer publishing". 
500 |a Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. 
500 |a Includes index. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Market segmentation. 
650 0 |a Web sites  |x Design. 
650 0 |a Internet advertising. 
655 4 |a Electronic books. 
700 1 |a Kania, Deborah,  |d 1963- 
700 1 |a Yaeckel, Beth. 
700 1 2 |a Allen, Cliff,  |d 1948-  |t Internet world guide to one-to-one Web marketing. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/simmons-ebooks/detail.action?docID=120272  |y Access E-Book 
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