One-to-one web marketing build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
John Wiley,
2001.
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| Edition: | 2nd ed. |
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| Item Description: | "Wiley computer publishing". Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. Includes index. |
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| Physical Description: | xv, 351 p. : ill. |
| Access: | Access to electronic resources restricted to Simmons University students, faculty and staff. |