Basics of branding : a practical guide for managers /

Basics of branding : a practical guide for managers / Jay Gronlund.

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will...

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Access restricted to authorized users and institutions.
Main Author: Gronlund, Jay. (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:First edition.
Series:2013 digital library.
Marketing strategy collection.
Subjects:
Branding (Marketing)
basics of branding
positioning statement
emotional branding
consumer insights
corporate branding
global branding
country branding
market research
creativity
ideation
innovation model
brand names and logos
B2B
business-to-business
value proposition
value pricing
commoditization
marketing and sales alignment
silos
brand trust
social media
brand architecture
personal branding
employer branding
brand equity
B2C
business-to-consumer
Electronic books.

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Call Number: HF5415.1255 G763 2013

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