The marketing matrix how the corporation gets its power-- and how we can reclaim it /

The marketing matrix how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Hastings, Gerard
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Marketing > Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Electronic books.

Internet

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Holdings details from Online Resources
Call Number: HF5415.13 .H3653 2013

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