Applying scientific reasoning to the field of marketing make better decisions / Terry Grapentine.
Marketing decisions often misfire when driven more by beliefs than by knowledge. This book guides readers on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The book is based on the fields of epistem...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access restricted to authorized users and institutions. |
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| Edition: | 1st ed. |
| Series: | 2012 digital library.
Marketing strategy collection. |
| Subjects: |
Internet
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| Call Number: |
HF5415.135 .G722 2012 |
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