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Siroker, Dan,
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A/B testing the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
by
Siroker
,
Dan
.
Published 2013
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A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
by
Siroker
,
Dan
,
Koomen, Pete, 1982-
,
Harshman, Cara
Published 2015
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Related Subjects
Application software
Multimedia systems
Organizational effectiveness
Social aspects
Testing
Consumer satisfaction
Optimizely
Provided by Wikipedia
Optimizely
is an American company that provides digital experience platform
software as a service
. Optimizely provides
A/B testing
and
multivariate testing
tools,
website personalization
, and
feature toggle
capabilities, as well as
web content management
and
digital commerce
.
The company was acquired by
Episerver
in October 2020 and in January of 2021 Episerver announced that they were branding the combined company as "Optimizely".
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